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Partner with Us

Become a Sponsor of the Waterfowl Festival

We can’t do it on our own! No matter the size of your business or organization– there are many ways that you can support the Waterfowl Festival and give back to your community!

Starting in 1970, the founders of the Waterfowl Festival set out to create an event that captured the true romance, excitement and heritage of waterfowl hunting in the Chesapeake Bay region. Since then, the Waterfowl Festival has become infamous for the quality of wildfowl art, the variety of activities, and that fact that the Festival draws visitors from all over the world. For three days the town transforms itself into a welcoming destination for art lovers, sporting life enthusiasts, and families.

How does it happen?

As a completely volunteer-run event, the Waterfowl Festival showcases more than 350 artists and exhibitors – drawing between 13,000 to 15,000 attendees to Talbot County over the course of one weekend in November.

Who are the Festival’s people?

  • Of the 14,000 people who came to the Festival, most come from
    within 100 miles of Easton; 1,740 traveled over 100 miles to visit
  • Almost 50% of Festival visitors come for the day; another 40% stay at least one night
  • 68% of visitors here for at least 3rd time
  • Attendees are almost equally split between men and women
  • Almost 75% of visitors are 45 and older
  • Nearly 2/3 of attendees have a household income of $100K or more, with 28% having an income above $150K
  • On average, visitors spend roughly $421 within Talbot County during their strip. This is high for a regional event!
  • 99% of visitors plan to visit Talbot County again

What are their favorite things to do?

  • Shop! 32% of visitor spending is on shopping. That’s 12% above average for similar events.
  • Walking around Easton, checking out the Festival art galleries, shopping in town and in our Chesapeake Marketplace and Sporting Pavilion.
  • 56% of visitors ranked our Diving Dogs Competition and Retriever Demos as top attractions!
  • Enjoying food and drink! 23% of visitor spending is on eating delicious food, drinks and socializing.
  • The main reasons people come to the Festival specifically are to:
    • Enjoy fine arts & support artists
    • Check out the sporting and outdoor activities
    • Celebrate Eastern Shore cultural and heritage traditions

Will they promote the Festival to others?

Our Net Promoter Scores* – a measure of customer loyalty – show we have a lot of friends! (A score of 60 is considered very good; we do way better than that!)

  • Repeat visitors for Festival weekend give us a Net Promoter Score of 83
  • People who stay overnight in Easton for Festival weekend give us a Net Promoter Score of 90

Sponsorship Packages

Customized packages for top sponsors $5,000+

We can create a customized package that will reach your audience and meet your needs! Packages can include:

  • Naming and brand recognition opportunities prior to and during event
  • Specifically designed on-site activations in different locations
  • VIP access to all Festival sites for you and your customers/clients
  • Advertising and media presence including: ticketing, digital, Official Guide (distribution 25,000), direct mail, signage and much more!

Or, consider being a lead sponsor for one of our activities or venues… World Waterfowl Calling Contest, a Fine Art Gallery, Sportsman’s Party, Premiere Night VIP Preview, Friday night Artists’ Party or any of our social pavilions.

Pre-Set Sponsorship Packages

2022 Corporate Sponsors & Supporters

Supported by a Grant From


$10,000+ Sponsors

Ashley Insurance

$5,000 Sponsors

Bass Pro Shops

$2,500 Sponsors

$1,500 Sponsors

Business Sponsors


Media Partners

Community Partners